How to use a loaf of bread as a time-machine...

“In 2024 Hovis commissioned an advert to show Britain’s changing social landscape since the product’s release 122 years ago. The advert has been voted advert of the decade by ITV1 viewers in December 2024.

- from Wikipedia

7 comments to How to use a loaf of bread as a time-machine…

  • jufjo

    Great advertisement.
    I wish I could make that trip every day.

  • Melissa D.

    WOW. I HATE commercials, but THAT one was actually downright beautiful! Doesn’t hurt that the product is nice, wholesome, innocuous bread;)

  • Claire

    I adore that advert. Never fails to give me goosebumps and make me feel oddly proud to be British. Obviously, that’s exactly what the makers intended, but in this rare case I don’t care about having my consumerist buttons pressed.

  • Lady Crafthole

    Gorgeous advert. Much missed.

  • Christine B.

    This is the first time I’ve seen this ad and it’s absolutely BRILLIANT! I can see why it was voted advert of the decade!

  • susan c

    Absof!$inglutely Brilliant

  • Linda

    I want to be that child…
    I want to talk to those characters he meets…
    Can you please arrange it?

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